Getting to know your audience is one of the best ways to ensure success for your product. An audience profile starts off with an understanding of who they are. Although a demographic profile in itself is limited in information, it is a good discussion point...
Read MoreEvery week brings with it an article, book, film or even just a phrase that I’ve read or heard, that leaves its mark somehow. Although I’ve been busy, this week is no different. Here’s what inspired me this week
Read MoreWe live in a beautiful planet but we need to shape our future in order to protect it and its people within it. Sustainable development is very much at heart for me. I am also a firm believer that small actions by several make big impact.
Read MoreWhat is usually referred to as MVP or minimum viable product is the first version of a product. This usually has the main features that are needed to make the product work. In other words…it is as simple as possible.
Read MoreAs I set out on my freelance journey, I am excited by the idea that I can work from my home in Malta while having the opportunity to help any business both in Malta and anywhere in the world. It is really amazing that nowadays we are able to easily do this.
Read MoreAchieving mindfulness at work might sound impossible especially if your job is usually very hectic and fast paced, however it might be easier than you think. Being mindful could possibly also make you more productive at your job.
Read MoreIt is not marketing budgets that sell products, it is the products themselves. That’s right! A product needs to solve a problem that a customer has. If it does, it will sell, if it is presented to the right customer in the right market.
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