Sarah Suda

E-Commerce, websites & software products 

Freelance & Consultancy Services


Fresh from the vibrant London Tech Start-up scene, I am now based in Malta, bringing with me over 10 years experience in software and innovation. Extensive product experience in website and mobile application development in e-commerce & omni channel retail and digital health. Possessing refined business analysis and product management skills combined with project management experience in fast paced environments.

My mission is to help businesses grow through technology & innovation in the most feasible and cost effective way. 

orange background - smaller .png

MaKe your online presence work for you

In today's digital age, to achieve marketing success you need to ensure you have a strong online presence. All businesses no matter how small should have a website. I can help you build a website that suits your business needs and keeping it fresh and up to date to ensure it works for you. 

MaKe your e-Commerce Efforts fit your business

E-commerce is not a one size fits all. You need to create a channel that suits your business, your customers and your market. I will work with you to understand your business needs and requirements so that your e-commerce efforts are done right and in the most feasible way. 

Build a Successful product  

There are a number of factors that make a product successful. I will work with you to understand better your market and customers whilst also identifying what problems your products needs to solve first and what is your minimum viable product which you can go to market with. 



Brands and organisations that I have worked with


I’ve worked with Sarah on a specific project were we required an in depth market analysis for a loyalty and gamification product. Sarah was very thorough, delivered on time, and very good at presenting her work. I highly recommend companies to make use of Sarah’s excellent product marketing skills.
Sarah is excellent at product analysis. Meticulous, relentlessly organized and deeply conscientious. She was able to manage fluid & complex situations in some very complex NHS projects with an abundance of good humour.

In the team, she was always held in high regard for product management as she is always the first to know, quickest to react and the safest pair of hands. From day one she was my go to person for all the important projects, I knew if I will give it to Sarah it will be done with the highest quality.
— Director of Product - Babylon Health
It was a pleasure working with Sarah during all phases of a new Magento website roll-out at L’Oreal during the last year. I found Sarah not only to be very competent within her domain but more importantly possessing the ability to clearly articulate technical requirements into business deliverables for our end user community.
— Project Leader - L'Oreal
When you are running a conversion optimization program in online marketing environment, a successful market research is one of the most critical components to success. We were lucky enough to have someone like Sarah to spearhead this area of the business. We were able to monitor competition and market changes thanks to her insights via impressive and comprehensive presentations and reports. More importantly she is positive and fun person to work with and is well respected by all her colleagues.
— VP Design & Optimisation - Uniblue Systems
I worked with Sarah on several occasions in relation to General Soft Drinks’ websites.

Sarah is great to work with - straight to the point and very clear in her approach, plus gets the job done and is also a great work motivator.
— Media & Communications Manager - General Soft Drinks (Coca-cola in Malta)


About Me

I am a technology business analyst and product owner, possessing extensive experience in e-commerce, omni channel retail & digital health. Worked on websites, online shops and booking engines, mobile applications and custom software projects. Experience in project management, e-commerce and digital marketing strategies, integrated marketing communications, market research, competitor analysis, business analysis and requirements gathering. I have managed teams and people, built processes and created and implemented business and marketing strategies.



I have started my career in technology over 10 years ago at the head of one of Malta's main web development studios. Gained experience in competitor and market research & product marketing whilst working in the software industry based in Malta. All this before moving into business analysis and product management both in Malta and London where I have worked on several omni-channel retail and digital health projects with among the UK's and the world's biggest brands.