How AI Really Fits Into Products
You’ve heard it in meetings: “What if we add AI to this?” This article breaks down what product owners should actually think about when AI enters the conversation, how it changes software behaviour, where it adds real value, and why clarity beats cleverness every time.
Learning from the Competition
Whatever you do in business you will always find competition. Even if you are out there creating a new innovative product, you will soon find competition that is catching up with similar products or alternatives, possibly cheaper than your product offering or offering...
Understanding Scrum #1
I have encountered several companies that are using scrum for project delivery. I have also come across several teams that want to start using scrum but do not know where to start because they have been used to their ways... What is Scrum?...
The importance of a project's discovery phase
The discovery phase of a project is essential however it is one that is often overlooked. This usually happens due to an anxiety to save time and start to get things done. What most project managers would tell you...
Know your audience
Getting to know your audience is one of the best ways to ensure success for your product. An audience profile starts off with an understanding of who they are. Although a demographic profile in itself is limited in information, it is a good discussion point...
Understanding the benefit of MVP
What is usually referred to as MVP or minimum viable product is the first version of a product. This usually has the main features that are needed to make the product work. In other words…it is as simple as possible.
Building the right product
It is not marketing budgets that sell products, it is the products themselves. That’s right! A product needs to solve a problem that a customer has. If it does, it will sell, if it is presented to the right customer in the right market.