Whatever you do in business you will always find competition. Even if you are out there creating a new innovative product, you will soon find competition that is catching up with similar products or alternatives, possibly cheaper than your product offering or offering...
Read MoreThe discovery phase of a project is essential however it is one that is often overlooked. This usually happens due to an anxiety to save time and start to get things done. What most project managers would tell you...
Read MoreGetting to know your audience is one of the best ways to ensure success for your product. An audience profile starts off with an understanding of who they are. Although a demographic profile in itself is limited in information, it is a good discussion point...
Read MoreIt is not marketing budgets that sell products, it is the products themselves. That’s right! A product needs to solve a problem that a customer has. If it does, it will sell, if it is presented to the right customer in the right market.
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