Know your audience
Getting to know your audience is one of the best ways to ensure success for your product. An audience profile starts off with an understanding of who they are. Although a demographic profile in itself is limited in information, it is a good discussion point...
Building the right product
It is not marketing budgets that sell products, it is the products themselves. That’s right! A product needs to solve a problem that a customer has. If it does, it will sell, if it is presented to the right customer in the right market.